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Mercoledì, 25/11/2009
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Dominopoint Day 2009: a huge success in Italy!
di Giuseppe Grasso
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Yesterday I teased
you with a video, today you're
going to know all about it, but first a bit of background:
Monday, November 13th here in Italy we held our own LUG conference called
Dominopoint
Day 2009 (Italian site).
The event was a great success, 571 people registered and a little
more than 400 people actually attending, which
is great, especially if you consider
that it was an event in Italian, with the public almost exclusively from
Italy and taking into account this period of world crisis: people there
represented more than 360 Italian customers and business partners
coming from all over Italy and showing a huge interest in the Lotus portfolio!
The venue was IBM Forum Milano so we where into "IBM's house"
(we paid for it, no special treatment!) and with over 400 persons
there we where at full capacity!
(full auditorium at IBM Forum Milano, photo by Franziska
Tanner Giuseppe Grasso)
The 17 speaker spread into 3 tracks made an excellent work and got great
reviews, with a special note for our foreign guests, Franziska Tanner
Whitlock of MartinScott
and Mary Beth Raven of IBM,
both of them made a great effort in speaking a bit of Italian in front
of the audience and the bold, brave, crazy move to present with their slides
translated into Italian. If you're in the mood, you can see here
Mary Beth presenting in Italian with a male voice!)
(a panel of happy speakers, photo by Organirama)
This has been a pretty standard and successful LUG event, but.... we had
one more thing:
while working on the event in the past months, we started thinking how
we can leverage the Italian Lotus community Dominopoint to help with a
local "Lotus Knows" campaign; Cleis, the agency we hired to help
us in the event management and
Davide Pannuto of IBM Italy came up with the idea of hiring these guys
of Organirama who call themselves "social photographers!" and
we found a way to blend what organirama do with the needs and goals of
our local "Lotus Knows" ("Lotus Sa" in Italian)
campaign: build lotus awareness in a social and funny way!
So, they setup a photo set into the expo area, and Organirama crew did
a terrific work in involving people and making them pose in a lot of original,
cute and funny ways, all while taking pictures. You'll get the idea
watching the movie below:
after each set of picture, every person has to sit in front of a notebook
where they entered their contact information and had to complete the sentence
"Lotus Sa", the Italian translation of "Lotus knows".
At the end of the day we had this huge collection of hundreds of pictures
of "lotus people" with hundreds of "Lotus sa" phrases
and everyone had a unique experience to tell about how it is to be on a
photo set like a professional model. Pictures are stunning, very very good
looking, here some just to give you an idea:
Got it? Everyone is having fun, everyone looks gorgeous and
these are not your standard conference pictures!
BTW, it's Dominopoint staff on the last one, from left to right: Claudio
Meregalli, Daniele Grillo and Me!
And what we have done with all these pictures?
We've done that:
That's what Organirama calls a "Social Stripe" with a "Lotus
Knows" sauce! (yep, Lotus knows and I know that there are some
"engrish"
things there, I've translated and adapted the phrases from Italian in a
hurry because I was really really willing to show it, we'll fix all of
them later) and the making of this "Social Stripe" is how
people here in Italy got their first exposure to the global "Lotus
Knows" campaign, and I'm very proud of it, as it has been made into
Dominopoint Day event, with the Lotus user group event budget as an initiative
coming not from IBM Italy but from the great synergy that we have
here between IBM Italy and the Lotus user group Dominopoint.
I am willing to bet that this stripe is going to be viral and very prominent
here, I don't know how the "Lotus Knows" campaign will develop
here in Italy but people will pay attention to it, because they've been
part of it, of how we started it here.
And, as many of you, I've been on my load of conferences in many places
and in a few industries and I've never seen something so nice, funny and
involving! We owe nothing to Organirama,
we paid them their invoice and all, but I have to say that their work is
more than excellent, so much that you should have been here to really understand.
Recommended without doubt!
Our own event, the Dominopoint Day, is rated really high here: people called
it "the only one you can't miss" or "best Italian
IBM event we saw this year across all brands" up to "it's
better than any Lotus marketing done YET. ever. period." regarding
to the photoset and the social stripe. We owe a debt to ILUG
and
UKLUG people for being our
model and inspiration. You'll have to trust me on this one, but sessions
and speakers level is on par with ILUG and UKLUG, only everything is in
Italian! Also credit for hiring Organirama has to be given to Davide Pannuto,
marketing manager of IBM Italy (he always help and support us in any possible
way) and to cleis, the agency that we hire to help us managing the event
but the willing to do something to bootstrap the Lotus Knows campaign in
Italy has come from us, from the Lotus User Group Dominopoint, and given
that IBM is known to be very traditional and formal, at least here in Italy,
I don't really know... or better... Lotus Knows if it was even possible
to do something like that outside of a Lotus User Group event! We're very
proud our conference, we feel that we've been able to do something, from
the bottom, with our beloved lotus users and our passion for all things
Lotus!
Now, there's a comment section here, we're really interested on listening
from you, for good or bad, what do you think about that?
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Commenti:
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[1] Dominopoint Day 2009: a huge success in Italy!
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Creato il 27/11/2009 15.27.58 da Fabio Pignatti
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(Fabio Pignatti http://fabiopignatti.blogspot.com/)
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Really cool! Congratulations to the 3 authors, to Davide, to the agency ... to all of us! For the experts (as Marchesano) mine pictutes was a Gyaku Tzu Chi.
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[2] Dominopoint Day 2009: a huge success in Italy!
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Creato il 26/11/2009 14.37.02 da Paperoga
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(Paperoga )
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DOMINOPOINT RULES!!! :)
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[3] Dominopoint Day 2009: a huge success in Italy!
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Creato il 26/11/2009 9.53.54 da Andre Hausberger
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(Andre Hausberger http://techlab.ytria.com/)
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Congratulations for the event and for this campaign. In three years you have done terrific work promoting and growing this event. Very well done!!
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[4] Congratulations from NL LUG on Dominopoint Day 2009
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Creato il 26/11/2009 9.50.46 da Marnix Kemme (Netherlands Lotus User Group)
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(Marnix Kemme (Netherlands Lotus User Group) http://www.lug2009.nl)
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Congratulations on a great event, from the Netherlands Lotus User Group 'SNUG'. Excellent work guys! I really loved the Organirama pictures / slides. This keeps the Lotus spirit alive!
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[5] Dominopoint Day 2009: a huge success in Italy!
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Creato il 26/11/2009 6.05.28 da Paul Mooney
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(Paul Mooney http://www.pmooney.net)
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Amazingly impressive guys. Very very well done!
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[6] Dominopoint Day 2009: a huge success in Italy!
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Creato il 26/11/2009 4.17.41 da Mary Beth Raven
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(Mary Beth Raven http://www.notesdesignblog.com)
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Congratulations on a great event and a wonderful posting after the fact! Not only did I have a great time meeting Italian customers and business partners, I had fun particpating in the Organirama pictures. Thank you fo bringing "lotus Knows" -- e.g. "Lotus Sa" to Italy!
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[7] Dominopoint Day 2009: a huge success in Italy!
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Creato il 26/11/2009 4.09.55 da Rob Novak
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(Rob Novak http://www.lotusrockstar.com)
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So original and fun! I want to come next year! And I hope Invia means submit!
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[8] Dominopoint Day 2009: a huge success in Italy!
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Creato il 26/11/2009 3.37.10 da francie
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(francie http://www.martinscott.com)
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I am smiling ear to ear as I am reading your post. What a fun event it was, but also well organized, educational and an excellent way to get our yellow community together. I am honored to have been part of Dominopoint Day and appreciate all the work you guys put into this most excellent event. I've got more to say about this, but will do so on our blog later :) Oh and fun fact, it can't be my pic if I am in it, so the picture you included in your post is not mine - its yours :)
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